Rooy Media

The Social Entrepreneurship Series

Creating a better world is a daunting task, with overwhelming challenges. Billions of people lack education, health care, drinking water, or even basic civil rights. Poverty is rampant, and compounded by corruption, economic stagnation and violence.

But in recent decades, new leaders have emerged who are finding new ways to tackle the world's biggest problems. They are "social entrepreneurs" - innovative people who identify local problems, work with communities to solve them, and then introduce those solutions to many more people.


Ashoka: Innovators for the Public searches out these individuals, offers them support and life-long membership into a community of thousands of like-minded change agents.

The Social Entrepreneurship Series - comprised of sixteen 40 minute DVDs - is an opportunity to learn from the most extraordinary social entrepreneurs: six founding members of Ashoka's Global Academy for Social Entrepreneurship. These visionaries' ideas and persistence have transformed tens of millions of lives.

Each DVD offers opportunities to learn new ways of thinking and working that expand the boundaries of what's possible and how to achieve it.

"This series is an opportunity to listen to stories and strategies of the global greats of social entrepreneurship -- a powerful new form of public leadership."

-- David Gergen, Director, Center for Public Leadership, Harvard University, and advisor to Presidents Nixon, Ford, Reagan, and Clinton

For more information, or to order tapes, contact Ashoka: Innovators for the Public


Muhammad Yunus is the founder of Grameen Bank, Grameen Telecom and several other social businesses in Bangladesh, all dedicated to the advancement of the poorest and most vulnerable. Dr. Yunus and Grameen Bank were jointly awarded the Nobel Peace Prize in 2006.

In Banker to the Poor, Yunus describes how he created Grameen Bank, an institution that now loans money for self-employment to more than seven million poor women.

In Building Social Business Ventures, he shares his strategies for creating financially viable companies placed at the service of the very poor.

In Creating a Poverty-Free World, he projects his vision for the next phase of the global microfinance revolution and predicts the emergence of a new kind of capitalism.

Bill Drayton coined the term "Social Entrepreneurship" and created Ashoka: Innovators for the Public to search out and support promising social entrepreneurs worldwide.

In Entrepreneur for Society, Drayton shares his story of building an entrepreneurial organization and a global movement, and offers guidance on how to create widespread social change.

In Nothing More Powerful, he describes how social entrepreneurs think and work, and how truly transformative they have become - and how everyone can become "a change-maker".

In The Citizen Sector Transformed, he notes the sector's rapid rise, and discusses its profound implications for the business world, government leaders, citizen groups and educators.


Oded Grajew has created three groundbreaking organizations: the Abrinq Foundation, to battle child labor; the Ethos Institute, to promote corporate social responsibility; and, the World Social Forum, to provide a global venue for citizen dialogue and action.

In Beyond Corporate Social Responsibility, Grajew traces the growth of the Corporate Social Responsibility movement to the present day, when companies suscribing to CSR make up over 35% of Brazil's Gross Domestic Product. He puts forth his vision of the role corporations can play in creating a better world for everyone.

In Another World is Possible, he recounts the founding of the World Social Forum, a unique international venue for dialogue, collaboration, and coalition building that attracts more than 150,000 people annually. He explains how the Forum works, and shares many effective civil society organizing techniques.


Alice Tepper Marlin has been a lifelong champion of ethical business practices. She has founded two non-profit organizations that have helped pave the way for the socially responsible investment movement, for the mass education of consumers, and the widespread adoption of international workplace standards.

In Architect of Corporate Responsibility, Tepper Marlin describes the creation of the Center for Economic Priorities, a ground-breaking research and advocacy organization that helped launch the Socially Responsible Investment movement and helped consumers worldwide make ethics-driven purchasing choices.

In Setting the Standard for the Global Economy, she documents the founding of Social Accountability International and the creation of SA8000, a global standard to ensure good workplace conditions throughout the corporate supply chain, now in place in more than 40 industries in more than 50 countries.


Fazle Abed left the private sector to respond to Bangladesh's desperate needs in its early years after independence. He founded BRAC, a massive citizen organization that has helped tens of millions of people escape poverty.

In Innovator for the Poor, Abed tracks the beginnings and evolution of BRAC and traces the development of its innovative education, health care and microfinance programs.

In Thinking Big and Scaling Up, he analyzes the operational and politcal challenges of building an organization with enough scale to have national and global impact.

In Achieving the Millennium Development Goals, he describes BRAC's work in support of the U.N's ambitious anti-poverty goals, and offers his own perspective to others who have joined this effort.


Peter Eigen created Transparency International, a leader in the global anti-corruption movement, with headquarters in Berlin and chapters in more than 85 countries.

In Champion for Accountability, Eigen recounts his experiences as a World Bank official in dealing with corruption, and his decision to launch Transparency International and a worldwide movement.

In Fighting Corruption at Every Level, he examines the toll of corruption and describes new social, political and legal strategies that offer great promise in overcoming it.

In Civil Society in Global Governance, he describes the role civil society can and must play in a global economy where traditional governments have limited power.

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