The Microcredit Summit Campaign has led a remarkably successful effort to advance the practice of microfinance around the world. In 1997, the first Summit was held in Washington D.C., setting the goal of reaching one hundred million poor women with microfinance worldwide within ten years. This goal has now been realized.
In 2007, the Campaign launched a new set of goals: reaching 175 million families by 2015, and tracking the emergence of 100 million of them out of extreme poverty. In support of this work, Rooy Media LLC has produced the following:
Boldness and Commitment, a short “flagship” video, recounts the dramatic story of the microfinance movement and the Campaign’s role. It inspires the viewer to join the Campaign and help to achieve some of the most important anti-poverty goals in history.
Participatory Wealth Ranking, a training video that shows how the Small Enterprise Foundation in South Africa uses an innovative, cost-effective poverty assessment tool to identify and serve the poorest members in a community.
The Cashpor House Index, a training program that demonstrates how Cashpor India, a microfinance organization in Uttar Pradesh, uses a formula involving the size and structure of a family’s house to inexpensively determine which families are poorest and especially in need of Cashpor’s services.
Building Better Lives, a training video profiling two Bolivian microfinance organizations, CRECER and Pro Mujer, that combine microfinance and informal adult education (in reproductive health, child survival and HIV/AIDS prevention) in two very different, innovative ways